Prague College Library: Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
Title: | Marketing Payback: Is Your Marketing Profitable? (Financial Times Series) |
Categories: | Business |
BookID: | bu-ba-0011 |
Authors: | Robert Shaw, David Merrick |
ISBN-10(13): | 9780273688846 |
Publisher: | Financial Times Prentice Hall |
Publication date: | 2005-04-27 |
Edition: | 1 |
Number of pages: | 528 |
Language: | English |
Rating: | |
Picture: | |
Description: |
Product Description Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? Knowing the answers to these questions will help you and your business to back the right choices, make the right decisions and deliver more profitable marketing performance.These are the questions thatMarketing Payback has been built to answer.
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