Prague College Library: CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
 
Title:      CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
Categories:      Business
BookID:      bu-ba-0028
Authors:      Merlin Stone, Bryan Foss
ISBN-10(13):      9780749436964
Publisher:      Kogan Page
Publication date:      2002-08-28
Number of pages:      700
Language:      English
Rating:      0 
Picture:      cover
Description:      Product Description
* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today