Prague College Library: CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
Title: | CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work |
Categories: | Business |
BookID: | bu-ba-0028 |
Authors: | Merlin Stone, Bryan Foss |
ISBN-10(13): | 9780749436964 |
Publisher: | Kogan Page |
Publication date: | 2002-08-28 |
Number of pages: | 700 |
Language: | English |
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Product Description * Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today |