Prague College Library: Strategic International Management, International Edition
Title: | Strategic International Management, International Edition |
Categories: | Business |
BookID: | bu-ba-0140 |
Authors: | CULLEN/PARBOTEEAH |
ISBN-10(13): | 9780538452960 |
Publisher: | South Western College |
Edition: | 5th Revised edition |
Number of pages: | 736 |
Language: | English |
Rating: | |
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Description: |
Product Description Offers students with a review and analysis of the research on international management by using a strategic perspective. This book explores the global economy and the impact of managerial decisions. It also covers the key topics of formation and implementation of strategies in the global environment, and the building of strategic alliances. |