Title:	Marketing Management and Strategy
Categories:	Business
BookID:	bu-hnd-0124
Authors:	Mr Peter Doyle, Phil Stern
ISBN-10(13):	9780273693987
Publisher:	Financial Times/ Prentice Hall
Edition:	4
Number of pages:	464
Language:	English
Rating:
Picture:
Description:	Product Description A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.