Prague College Library: Advertising: Principles and Practice (7th Edition) IE
Title: | Advertising: Principles and Practice (7th Edition) IE |
Categories: | Business |
BookID: | bu-hnd-0027 |
Authors: | William D. Wells, Sandra Moriarty, John Burnett |
ISBN-10(13): | 9780131968813 |
Publisher: | Pearson |
Publication date: | 2005-03-01 |
Edition: | 7 |
Number of pages: | 624 |
Language: | English |
Rating: | |
Picture: | |
Description: |
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
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