Prague College Library: Advertising: Principles and Practice (7th Edition) IE
 
Title:      Advertising: Principles and Practice (7th Edition) IE
Categories:      Business
BookID:      bu-hnd-0027
Authors:      William D. Wells, Sandra Moriarty, John Burnett
ISBN-10(13):      9780131968813
Publisher:      Pearson
Publication date:      2005-03-01
Edition:      7
Number of pages:      624
Language:      English
Rating:      0 
Picture:      cover
Description:     

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.