Prague College Library: Against Creativity
Title:      Against Creativity
Categories:      Art & Design
BookID:      AD-0232
Authors:      Oli Mould
ISBN-10(13):      9781786636508
Publisher:      Verso
Publication date:      2020
Number of pages:      0
Language:      English
Rating:      0 
Picture:      cover

From line managers, corporate CEOs, urban designers, teachers, politicians, mayors, advertisers and even our friends and family, the message is 'be creative'. Creativity is heralded as the driving force of our contemporary society; celebrated as agile, progressive and liberating. It is the spring of the knowledge economy and shapes the cities we inhabit. It even defines our politics. What could possibly be wrong with this?

In this brilliant, counter intuitive blast Oli Mould demands that we rethink the story we are being sold. Behind the novelty, he shows that creativity is a barely hidden form of neoliberal appropriation. It is a regime that prioritizes individual success over collective flourishing. It refuses to recognise anything - job, place, person - that is not profitable. And it impacts on everything around us: the places where we work, the way we are managed, how we spend our leisure time.