Title: | Principles and Practice of Marketing |
Categories: | Business |
BookID: | bu-0289 |
Authors: | David Jobber |
ISBN-10(13): | 9780077174149 |
Publisher: | McGraw-Hill Education |
Publication date: | 2016 |
Edition: | 8th edition |
Number of pages: | 0 |
Language: | English |
Rating: | |
Picture: | |
Description: |
The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples. |