Prague College Library: Essentials of Marketing
Title: | Essentials of Marketing |
Categories: | Business |
BookID: | BU-0286 |
Authors: | Frances Brassington |
ISBN-10(13): | 9780273727644 |
Publisher: | Pearson |
Publication date: | 2012 |
Edition: | 3rd edition |
Number of pages: | 0 |
Language: | English |
Rating: | |
Picture: | |
Description: |
Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. |