Prague College Library: The Advertising Effect: How to Change Behaviour
Title:      The Advertising Effect: How to Change Behaviour
Categories:      Computing
BookID:      CO-0102
Authors:      Adam Ferrier
ISBN-10(13):      9780195593921
Publisher:      OUP Oxford
Publication date:      2014
Number of pages:      0
Language:      English
Rating:      0 
Picture:      cover

InĀ The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.