Prague College Library: The Creative Economy: How People Make Money from Ideas
Title: | The Creative Economy: How People Make Money from Ideas |
Categories: | Computing |
BookID: | CO-0098 |
Authors: | John Howkins |
ISBN-10(13): | 9780141977034 |
Publisher: | Penguin |
Publication date: | 2013 |
Edition: | 2nd edition |
Number of pages: | 0 |
Language: | English |
Rating: | |
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Description: |
Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay. |