Title:	CRM Automation
Categories:	Business
BookID:	bu-ba-0013
Authors:	Barton J. Goldenberg
ISBN-10(13):	9780130088512
Publisher:	Prentice Hall
Publication date:	2002-02-11
Edition:	1
Number of pages:	320
Language:	English
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Description:	Product Description In CRM Automation, one of the world's leading CRM experts delivers hands-on guidance for every phase of your CRM initiative: goal-setting, process review, vendor selection, implementation, rollout, support, and administration. Drawing on 18 years of experience with more than 300 enterprise deployments, Barton Goldenberg offers a start-to-finish implementation blueprint covering every customer-focused business function: marketing, sales, customer service, field support, and beyond.