Prague College Library: The Business and Marketing Environment
| Title: | The Business and Marketing Environment |
| Categories: | Business |
| BookID: | bu-0171 |
| Authors: | Adrian Palmer, Ian Worthington, Bob Hartley, Mary Mullholland |
| ISBN-10(13): | 9780077094942 |
| Publisher: | McGraw-Hill Publishing Co. |
| Publication date: | 1999-04 |
| Edition: | 3rd |
| Number of pages: | 340 |
| Language: | English |
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| Description: |
Product Description This text includes the management of information by discussing key indicators of the marketing environment, environmental scanning, marketing information systems and the management of customer, supplier and distributor information. |