Title:	Essentials of Marketing Research
Categories:	Business
BookID:	bu-0172
Authors:	Tony Proctor
ISBN-10(13):	9780273694946
Publisher:	Financal Times Management
Publication date:	2005-07-10
Edition:	4th
Number of pages:	616
Language:	English
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Description:	Product Description Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.