Title:	Corporate Communication
Categories:	Business
BookID:	bu-0174
Authors:	Paul A. Argenti
ISBN-10(13):	9780256217230
Publisher:	Mcgraw-Hill College
Publication date:	1997-10-01
Edition:	2nd
Number of pages:	288
Language:	English
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Description:	Product Description A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.