Q&A with the Author

Randy Krum

How is Cool Infographics different?

This is a how-to book for designers and marketers. With over 100 examples of successful infographics from designers all over the world, this book explains the complete design and promotion process. It's not just the great infographics themselves, but the whole package of topic selection, design, publishing and promotion.

Designing a good infographic is only the first step. For an infographic to be successful, you need to follow-through by developing a good landing page, promoting your own content and finally executing an outreach plan to expose the infographic to a wide audience. Cool Infographics spells out the entire process for CEOs, Marketers, Designers and Entrepreneurs.

Why are infographics valuable for businesses?

All companies want to communicate effectively with their customers, shareholders and employees. Infographics can break through the immense amount of data and information people are exposed to every day. Data visualizations and infographics provide three key advantages:

1. Well designed infographics are quick and easy for the readers to understand
2. Visuals increase how much information your audience remembers by 650% over text alone
3. Images like infographics are incredibly easy to share online and attract more attention

Is Cool Infographics a design book or a marketing book?

Both -- Cool Infographics is a book about using good visual design as part of a broader marketing strategy. Marketing your company brand, your business model, your ideas, your products, your financial results, your business processes, and even yourself.

It doesn't matter if you are a graphic designer or if you will be working with a designer. The tips and strategies in this book will help you create engaging visual content that your audience will love. Although infographics are the focus, the strategies about developing, publishing and promoting content online apply to all types of content.