Title:	Graphic Design Theory: Readings from the Field (Design Briefs)
Categories:	Art & Design
BookID:	ad-0013
Authors:	Helen Armstrong
ISBN-10(13):	9781568987729
Publisher:	Princeton Architectural Press
Publication date:	2012-09-10
Edition:	1
Number of pages:	151
Language:	English
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Description:	Product Description Graphic Design Theory-áis organized in three sections: Creating the Field traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; Building on Success covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and Mapping the Future opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues,Graphic Design Theory-áinvites designers and interested readers of all levels to plunge into the world of design discourse.