Title:	Electronic Media Management
Categories:	Computing
BookID:	CO-HND-0045
Authors:	Peter Pringle, Michael F Starr, William McCavitt
ISBN-10(13):	0240803329
Publisher:	Focal Press
Publication date:	1999-04-05
Edition:	4
Number of pages:	496
Language:	English
Rating:
Picture:
Description:	Product Description "As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University. This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web. This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.