Prague College Library: Marketing Management Strategies, International Edition
Title: | Marketing Management Strategies, International Edition |
Categories: | Business |
BookID: | bu-ba-0009 |
Authors: | FERRELL/HARTLINE |
ISBN-10(13): | 9780538467445 |
Publisher: | South Western College |
Edition: | Fifth |
Number of pages: | 768 |
Language: | English |
Rating: | |
Picture: | |
Description: |
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing. |