Prague College Library: Designing a Digital Portfolio
Title:      Designing a Digital Portfolio
Categories:      Art & Design
BookID:      gd-hnd-0014
Authors:      Cynthia L. Baron
ISBN-10(13):      9780735713949
Publisher:      New Riders Press
Publication date:      2003-12-28
Edition:      1
Number of pages:      336
Language:      English
Rating:      0 
Picture:      cover
Description:      Product Description

The world has gone digital--which means that a paper portfolio is no longer good enough. These days, as a creative professional, you're expected to be able to show your work on demand--whether that means emailing it to a client, displaying it on a Web site, or delivering it on CD or DVD. This book shows you how. Using a combination of step-by-step instructions and inspiring examples, veteran author Cynthia Baron takes you through the entire process of designing a digital portfolio--from developing a concept and choosing a medium, to scanning work created with traditional materials; optimizing digitized art; repurposing digital material; creating a portfolio Web site, CD, or DVD; producing a portable portfolio; and avoiding technical pitfalls when digitizing, organizing, and delivering the final product. You'll also find loads of insights from the professionals who evaluate artist portfolios everyday--agency heads, art directors, and designers--plus handy checklists, a run-down of dos and don'ts, case studies, and tips. Review
It isn't easy finding a job these days and for those working in the creative fields like graphic design, illustration, photography, filmmaking, and music, a digital portfolio is just the shiny object you need to catch the attention of a prospective employer. But you can't just slap a few files on a CD and call it a night. As Cynthia Baron points out in Designing a Digital Portfolio--a thorough guide to digital portfolios--your first impression is critical and good preparation will pay off.

The books begins with soul-searching: what work are you hoping to get, who's your audience, what style of presentation should you choose, and what technology--Zip, CD, DVD? Effective portfolios from various fields are analyzed, for example, one for an industrial designer or a flash animation artist. If you happen to do both or are otherwise a jack-of-all-trades, Baron outlines your strategy for targeting your audience and deciding how to focus your presentation.

There're several great chapters on prepping your work, collecting it (do you have your process materials, like pencil sketches?), digitizing the non-digital and cleaning it up (like stitching together scans or effective cropping), nitty-gritty items like optimizing and encoding (crucial if you don't want your future boss frustrated by large files), and dealing with that neglected cousin of the visually creative: good written content.

Next, the book considers delivery (for example, Web versus a portable portfolio on CD or DVD), a presentation metaphor (for example, gallery or diary), and the navigational master plan. The chapter on copyrights and attribution are worth the cover price alone. (For example, do you know who owns the artwork you just created for that latest brochure? Do you know how to present a large project on which you worked as part of a team?)

Throughout the book, Baron profiles some stellar examples of digital portfolios, most of which are viewable online, for example, illustrator Michael Bartalos's Web site at And the appendices offer even more resources to help and inspire you. --Angelynn Grant