Prague College Library: Marketing Management (with Qualtrics Info Card and Bind-In Printed Access Card) (Available Titles Coursemate)
Title: | Marketing Management (with Qualtrics Info Card and Bind-In Printed Access Card) (Available Titles Coursemate) |
Categories: | Business |
BookID: | bu-hnd-0009 |
Authors: | Dawn Iacobucci |
ISBN-10(13): | 9780324784435 |
Publisher: | South Western College |
Edition: | 1 Pap/Crds |
Number of pages: | 288 |
Language: | English |
Rating: | |
Picture: | |
Description: |
Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management. |