Prague College Library: Marketing Management (with Qualtrics Info Card and Bind-In Printed Access Card) (Available Titles Coursemate)
 
Title:      Marketing Management (with Qualtrics Info Card and Bind-In Printed Access Card) (Available Titles Coursemate)
Categories:      Business
BookID:      bu-hnd-0009
Authors:      Dawn Iacobucci
ISBN-10(13):      9780324784435
Publisher:      South Western College
Edition:      1 Pap/Crds
Number of pages:      288
Language:      English
Rating:      0 
Picture:      cover
Description:     

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.