Prague College Library: Bottom-up Marketing (Plume)
| Title: | Bottom-up Marketing (Plume) |
| Categories: | Business |
| BookID: | bu-hnd-0119 |
| Authors: | Al Ries, Jack Trout |
| ISBN-10(13): | 0452264189 |
| Publisher: | Plume |
| Publication date: | 1990-05-30 |
| Edition: | 0 |
| Number of pages: | 240 |
| Language: | English |
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| Lent from - until: | 2019-02-22 - 2019-04-22 |
| Description: |
Product Description From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy. |