Prague College Library: Bottom-up Marketing (Plume)
Title:      Bottom-up Marketing (Plume)
Categories:      Business
BookID:      bu-hnd-0119
Authors:      Al Ries, Jack Trout
ISBN-10(13):      0452264189
Publisher:      Plume
Publication date:      1990-05-30
Edition:      0
Number of pages:      240
Language:      English
Rating:      0 
Picture:      cover
Lent from - until:      2019-02-22 - 2019-04-22
Description:      Product Description
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.