Title:	Understanding Business Strategy, International Edition
Categories:	Business
BookID:	bu-ba-0019
Authors:	R. Duane Ireland
ISBN-10(13):	9780324585889
Publisher:	South Western College
Publication date:	2009-02-01
Edition:	International Ed
Number of pages:	528
Language:	English
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Description:	Product Description Demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This book guides you through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, and analyzing the environment and firm.