Prague College Library: Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing)
Title: | Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing) |
Categories: | Business |
BookID: | bu-ba-0012 |
Authors: | Donald Parente |
ISBN-10(13): | 9780030211140 |
Publisher: | Harcourt College Pub |
Publication date: | 1999-08 |
Edition: | 2nd |
Number of pages: | 371 |
Language: | English |
Rating: | |
Picture: | |
Description: |
Product Description This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy. |