Prague College Library: Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing)
 
Title:      Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing)
Categories:      Business
BookID:      bu-ba-0012
Authors:      Donald Parente
ISBN-10(13):      9780030211140
Publisher:      Harcourt College Pub
Publication date:      1999-08
Edition:      2nd
Number of pages:      371
Language:      English
Rating:      0 
Picture:      cover
Description:      Product Description
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.