Title:	International Marketing
Categories:	Business
BookID:	bu-hnd-0015
Authors:	Michael Czinkota
ISBN-10(13):	9781408009239
Publisher:	Cengage Learning EMEA
Number of pages:	752
Language:	English
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Description:	Product Description Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.