Title:	International Marketing Strategy: Analysis, Development and Implementation
Categories:	Business
BookID:	bu-ba-0138
Authors:	Isobel Doole, Robin Lowe
ISBN-10(13):	9781844807635
Publisher:	South Western Educational Publishing
Publication date:	2008-01-01
Edition:	5th Revised edition
Number of pages:	462
Language:	English
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Description:	Product Description The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.