Title:	Strategic Marketing Management: A Process-based Approach
Categories:	Business
BookID:	bu-ba-0132
Authors:	Luiz Moutinho, Geoff Southern
ISBN-10(13):	9781844800001
Publisher:	Cengage Learning EMEA
Edition:	1
Number of pages:	512
Language:	English
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Description:	Product Description Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).