Prague College Library: Modern Management
Title: | Modern Management |
Categories: | Business |
BookID: | bu-ba-0008 |
Authors: | Samuel C. Certo, S. Trevis Certo |
ISBN-10(13): | 9780131494701 |
Publisher: | Prentice Hall |
Publication date: | 2005-04-21 |
Edition: | 10th |
Number of pages: | 648 |
Language: | English |
Rating: | |
Picture: | |
Description: |
Product Description This book provides a comprehensive, flexible approach to the basic skills of business management with an emphasis on skills and applications. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-how–all toward the goal of achieving organizational success. Built around the concept of “Core Plus” — a core of chapters covered in most courses, surrounded by a rich selection of optional chapters — enabling flexibility in the way the text is used. Management History, Operations Management, Information Technology in Management, and Creativity and Innovation in Management. For managers at all levels. |